The first match of IPL 2008 was broadcast for free, Lalit Modi revealed. Sony had the exclusive rights, yet Modi made it free for all channels to increase viewership. In Michael Clarke’s podcast, Modi said, “Everything was based on that one match… I wanted everyone to watch the first match.” This deal later led to a dispute between BCCI and Modi.
The first match of IPL 2008 was broadcast for free, Lalit Modi revealed. Sony had the exclusive rights, yet Modi made it free for all channels to increase viewership. In Michael Clarke’s podcast, Modi said, “Everything was based on that one match… I wanted everyone to watch the first match.” This deal later led to a dispute between BCCI and Modi.
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